New West Gore School website highlights innovation and partnership with parents

West Gore School, in Southland, has a reputation for its innovative learning programmes and strong communication with parents and whānau, and these were key messsages that we wanted to communicate with their new website.

Taking the time during the website creation to talk with school Principal Linda Fraser and other key staff members ensured that we had the knowledge needed to write about their school, and to capture what makes it a stand-out choice for parents in their community.

Two in-depth photoshoots were the starting point for our work with West Gore and included shots of a variety of learning spaces, and a headshoot of each staff member. Beginning the project with a range of high-quality images meant that from the first concept the website communicated the look and feel of the school.

We were able to incorporate the school's existing brand into the website, with some refinements where needed. As with all of our clients, we provided West Gore with a brand page on their client dashboard where they can find all of their brand assets and download them for future use.

As well as being included on team pages, staff photos were used to create an individual contact form for each staff member to ensure parents and whānau are easily able to contact their child's teacher.

A range of graphic elements have been incorporated throughout the website. As well as highlighting key messages on the site, the graphics are available for future use in a range of other mediums including printed posters and booklets.

In addition to the website, West Gore School asked us to create this poster to promote their excellent new entrant programme. Because we'd already worked on the design, copy and photos for the site, putting this together was a breeze and the finished product fits in perfectly with their website and other branding.

Check out the West Gore School site and the wonderful things they are doing at westgore.school.nz